Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Inbound marketing is a fast paced field that is always changing and birthing new concepts. It's no wonder buzzwords spark up every second. How you use those buzzwords makes a difference. Instead of using buzzwords in extreme ways, obsessively with your other marketer friends, or never uttering their name due to pure repulsion, try using them in a way that will benefit your company.
No comment yet.
Sign up to comment
Scoop.it!
To maximize your content marketing reach while limiting resource investment, repurpose or reuse content creating multiple pieces from each effort. Each element of content must be re-imagined so that it’s contextually relevant, provides new information, and is adapted to specific venues without appearing as duplicate content to the search engines.
Scoop.it!
The world of professional services is relationship based. It always has been and it always will be. Clients work with firms that they know well and that they trust, and this is precisely why cold calling has such a low percentage success rate. The challenge with this notion is that you are limited to your network. Firms that rely on referral leads can only grow so quickly because one can only develop so many personal relationships. Fortunately, because of the Internet, there is another way to meet new prospects and build trust.
Scoop.it!
Word aversion is the feeling of discomfort or even disgust triggered in people by a certain word—not because it was used incorrectly, but because the sound of the word itself is displeasing. What can explain this phenomenon? Jason Riggle, a professor of linguistics at University of Chicago, believes it’s part instinct, part cultural exposure. There are some words that just make us uncomfortable, because they conjure unpleasant associations. Sickness, bodily functions, sexual activity, etc. For others, they see how strongly others react to a word and adopt those reactions themselves. What this means for marketers is that there’s a collection of words that should not pop up in your content, unless you absolutely have to use them, or unless you’re using them correctly. This latter point is important, because besides turned off by certain words, some readers may also feel annoyed at seeing a word misused—even if the mistake is a common one. See if any of the following raises your ire:
Gary Hitching's insight:
My wife hates Number one with a passion. I quite like it. What do you think?
|
Scoop.it!
![24 Statistics, Tips & Tricks To Boost Your Content Marketing Strategy [INFOGRAPHIC] | Digital Marketing Power | Scoop.it](https://img.scoop.it/L2oUabjPV3OJ6ILz94n1bTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Did you know that studies have shown that more than one in three (34 percent) of marketers have generated leads through Twitter? Or that brands that have 1,000 or more Likes on their Facebook Page experience a traffic increase of 185 percent? What if I told you that 57 percent of companies have acquired a customer via their blog, or that one in five spend at least one hour each week engaging with marketing emails?
Scoop.it!
In any conversation about the inbound marketing space, forecasting or predicting the future is usually at the forefront. This is largely due to the fact that as inbound marketers we can’t afford to guess. Our marketing campaigns rely on our ability to see what’s around the corner so we can ensure more effective marketing campaigns. Beyond that, forecasting the future of inbound marketing impacts users and customers just as much as the marketer. Savvy customers and users should understand just this is changing and how that affects them. Whether you view yourself as a doomsday marketing prophet, or an eager inbound marketer, here are five major predictions for inbound marketing that you can use to educate both your organization and your future site visitors.
Scoop.it!
In 2012, the Encyclopedia Britannica – the go-to source for information for more than 200 years – announced it would no longer print its pricey reference books. It makes sense – why pay nearly $1,400 for a set of books when Google is free? Technology has changed the way we access information, including how we respond to advertising and marketing. We can record our favorite TV shows and skip through commercials. We can install pop-up blockers to keep pesky ads from annoying us while we’re online. And many people can’t even recall a time when they answered a “land line” and took a survey about their product preferences. Unlike the leather-bound reference books of yore, marketing departments are still relevant. But in order to be successful, they need to learn how to transition to inbound marketing.
Abd Torah's curator insight,
March 24, 2014 6:37 AM
How Does A Brand Transition To Inbound Marketing in your business ?
Abd Torah's curator insight,
March 24, 2014 11:46 AM
How Does A Brand Transition To Inbound Marketing? |
