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Those who love to drink coffee often have favorite places to do so. They frequent a chosen venue because it’s a great place to hang out. Perhaps they know the owners or the other customers who, like them, regularly drop in to socialise. Without the rich aromas and great-tasting coffee, though, would they show up? Would they go there if there was nothing to drink? For the most successful companies operating in the realms of social media, this is a governing consideration. They’ve got the fresh content and they’ve brought the crowd, so, as long as they keep serving up this gourmet content, they’ve got a winning virtual hangout.
