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Scoop.it!
Ask anyone in event management how they promote their events and in 90% cases email marketing is going to be near the top of their list. Despite being one of the most effective and reliable marketing channels for the promotion of events; email marketing is often neglected.
Gary Hitching's insight:
Having worked with various businesses in the events industry, it's essential to have an email strategy before, during and after the event. The following tips will give you a good basic foundation to build your strategy on.
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