Your new post is loading...
Email marketing is a powerful sales driver – one reason why 66% of in-house marketers rate it as ‘excellent’ or ‘good’ Return on Investment in Econsultancy’s 2013 Email Marketing Industry Census. Yet when it comes to rating their own performance it’s a different story. Almost two-thirds (61%) of respondents describe their company’s email marketing performance as ‘average’ or ‘poor’. The message is clear: marketers must work harder to maximise the full potential of email marketing. So consider the following tips before the next time you hit ‘send’.
