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Google created and launched its own social network in 2011 called Google+. Aside from being “just another social media platform,” Google+ also integrates Google products, services and search engine features all into one easy-to-navigate page. As a business, you can create a Google+ Page and build a community around it. This not only gives you the benefit of connecting your business with potential customers, but also boosts your website’s placement in Google-powered search engine results. 
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Have you created a Google+ page for your business? This article will show you what three top pages are doing. Still in its infancy, Google+ has become a very hot topic. Amid concern that this “new kid on the block” couldn’t compete in a social media landscape owned by Facebook, some have opted to dismiss the platform entirely. While Google+ and Google+ business pages are still in the early stages, there is growing evidence that they’re here to stay.
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Google recently announced social search features with a mouthful of a name: Search Plus Your World. We’ve been hearing rumblings around the Valley that Google was working on big new features to integrate Google+ with search results and this has been an obvious evolution for the search engine ever since they released their new social network. This new set of features will include posts, videos, links, photos and more from your friends on Google+. It is not yet rolled out to everyone but will be made available to those signed into Google+ in the United States over the next few days.
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Google+ has already unveiled and has garnered a positive reaction from business owners who have added their profiles to the new social networking site - indeed, many web users see Google+ as belonging to the Big Three social networks which also includes Facebook and Twitter. Social networking sites like Facebook also allow signing in through mobile phones, so Google’s release of the new feature will build up intense competition again between the different social networking giants. Whenever Google does something, the mobile marketing community should take notice. Many businesses have pages on titanic social networking sites, and how these sites fare well with the businesses will determine their eventual significance in online commerce.
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There are a number of ways using Google+ for marketing can have a beneficial impact on your business' search engine optimization efforts. Because Google is so eager to provide plenty of incentives for people to actively use the network, it has tied the platform very closely to all of its Google Search features as well. As a result, there are many ways that using Google+ can help boost your regular performance in Google's organic search results as well as help you generate more traffic from people doing searches on the topics you already rank for. In fact, because of the strong connection between Google+ and Google Search, businesses can't afford not to create and maintain a Google+ page. Because Google is launching new integrations between Google+ and Google Search on a regular basis, your business' search presence will only suffer without an active Google+ page. Here are 5 ways you can use Google+ to help you enhance your business' SEO.
Gary Hitching's comment,
January 28, 2012 7:39 AM
Thansk for rescooping this post William. Much appreciated!
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When Google unveiled brand pages on its Google+ social network, detractors argued that Google+ will never compete with Facebook, but it’s showing that it can offer a serious alternative social channel to share content, build links and connect with customers. Here are a 6 tips to jump start your Google+ business marketing campaigns.
Gary Hitching's comment,
January 16, 2012 2:16 PM
Hi Steven, many thanks for sharing this post on your Facebook. I really appreciate your interest in my site. Please feel free to follow me if this sort of content is useful to you.
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Does your Google+ profile rank incredibly well in Google’s search results for your own name? Colleagues mention that their G+ profile now outranks all other online identities that they’ve worked for years on. Ranking for people’s names is one of the Holy Grails of search, like Amazon ranking for every book in print. With 7 billion people in the world, ranking on the first page for even a small portion of these is lucrative territory. As search and social focus more on the individual, the war over names has begun. This post by SEOmoz explains more.
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