Digital Marketing Power
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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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Complete Guide to Google Adwords Analytics

Complete Guide to Google Adwords Analytics | Digital Marketing Power | Scoop.it

Google Adwords Analytics is the analysis of the marketing campaigns which run on Google Adwords, one of the most popular advertising systems in the world. If you do multi-channel marketing for your company than you simply can’t afford to ignore this paid channel. In order to get optimum results from your Adwords campaigns you must possess good practical knowledge of how Adwords works and how different campaigns, ad groups, keywords and landing pages are analyzed and optimized for traffic and conversions.



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A Getting Started Guide for Google+

A Getting Started Guide for Google+ | Digital Marketing Power | Scoop.it

Google created and launched its own social network in 2011 called Google+.

Aside from being “just another social media platform,” Google+ also integrates Google products, services and search engine features all into one easy-to-navigate page. As a business, you can create a Google+ Page and build a community around it. This not only gives you the benefit of connecting your business with potential customers, but also boosts your website’s placement in Google-powered search engine results.

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Social Media Marketing with Google Plus

Social Media Marketing with Google Plus | Digital Marketing Power | Scoop.it

Many bloggers stop the promotion of their content on social media sites at Facebook and Twitter. While Facebook and Twitter are great ways to spread the word about new and existing content, it is by no means the only relevant social media platform available to bloggers. Google+, however, has broadcasting components that can make the promotion of content easier and can create more interactive reader experience.

David Verney's curator insight, May 24, 2014 1:25 PM

It's actually a pretty powerful network