Digital Marketing Power

Google Adwords Analytics is the analysis of the marketing campaigns which run on Google Adwords, one of the most popular advertising systems in the world. If you do multi-channel marketing for your company than you simply can’t afford to ignore this paid channel. In order to get optimum results from your Adwords campaigns you must possess good practical knowledge of how Adwords works and how different campaigns, ad groups, keywords and landing pages are analyzed and optimized for traffic and conversions.

This week the engineers behind Google search, arguably the world’s most popular internet service, announced that the engine is to undergo its most radical makeover to date. The overhaul will be gradually rolled out over the next few months, but its effects could be transformational, both for users and businesses. Google is now going to start fusing semantic search technology with its classic keyword search system. In easy speak, this means that whenever users enter a certain type of query, Google will try to supply a single answer, rather than just spit out thousands of blue web links.

This step change really is the Holy Grail.

Google Plus is a ghost town. Google Plus is for computer nerds or photographers. Google Plus is like a lame version of Facebook. No one reads anything on Google Plus. No one cares about Google Plus

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No so.  At some point you’re going to need to pay attention to that social network gnat that’s buzzing at your ear, and for very good reasons.  Read on...