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Scoop.it!
Moving to inbound marketing makes great sense when you’re looking to accelerate the growth of your business. Why? Because it provides predictable growth which accelerates over time. Can you think of any other form of marketing or advertising which provides greater results over time for the same investment? So what’s involved in moving to inbound marketing? This article outlines the basic process of moving to inbound marketing.
Gary Hitching's insight:
I think the key message to come from this article is that inbound marketing is playing the long game. If you expect to get overnight results, you will be disappointed. In fact, many people give up before they've really started. Develop a plan, set realistic goals and make sure you stick with it!
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