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Don’t ignore your existing client base on the hunt for new leads – or you could risk losing out on genuine business opportunities for growth. A marketer’s focus is inherently on creating new leads and customers – but your biggest mistake could be forgetting about the customers you already have. Think about it; your existing customers have already bought into your product or services. If they’re already picking up what you’re putting down, then the hard part is over. Your existing customer base offers huge potential for up and cross-selling. To develop an effective cross/up-selling strategy, read the following article.
