Marketing Myth-Busting: Kodak Was First to Digital | Digital Marketing Power | Scoop.it
From adage.com (via @Philip_Guest) - January 20, 2012 3:12 AM

In 1996, Interbrand ranked Kodak the fourth most-valuable brand in the world, just behind Disney, Coca-Cola and McDonald's. Today on the stock market, Disney is worth $70 billion, Coca-Cola is worth $154 billion, McDonald's is worth $104 billion and Kodak is bankrupt. How could the fourth most-valuable brand in the world have fallen so low? This post explains why.