Digital Marketing Power

Marketing automation may still rely on email for most of the communication work, but times are quickly changing. Sophisticated marketing automation focuses more heavily on user behavior, providing visitors with the right content at the right time in the buying cycle—on any channel. To achieve this, you have to move beyond mass email campaigns and, instead, shift focus to personalized, content-focused lead nurturing.

Out with old and in with the new. It’s a saying we hear a lot, but does it apply to your new year’s marketing plan? If your existing marketing mix consists of traditional strategies that fail to achieve optimal results, it’s time to make the most of the new year and add more digital marketing to your overall marketing plan.

This doesn’t mean you should completely replace what you have now, but do look at how to integrate digital strategies such as new marketing software or other tools into your current plan.

With this in mind,take a look at the following digital strategie for prime results going into 2012

As we head into a new year, it seems that social media will continue to play a vital role in most businesses’ online marketing strategies.  Nowadays, social media is ubiquitous, not just in terms of personal use but also for the growth, exposure and public relations of a business.

CEOs are spending much of their online efforts focused on management of their company’s social media accounts and researching new opportunities they could put to work. Some of them try to be active on as many networks as possible, while others focus their efforts on one or two platforms, updating them diligently in hopes of building a tight-knit, engaged audience.

So what is the best solution for combating your customers’ ever decreasing attention span and developing a foolproof social media and online strategy? The short answer is, “There is none.”