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Inbound Marketing has changed the game when it comes to attracting prospects to your business. It's all about creating relevant content that appeals to your target audience, attracting them to your website where you can convert them to leads and win them as customers.
The online news release is an often-overlooked tool businesses can use to reach their prospects. Unfortunately, many still think in terms of a press release that only goes to the media. They don't think about making that press release an online news release to reach prospects.
The press release was - and still is - an important document for communicating to the media about potential stories. But the same trends that make Inbound Marketing so effective have also changed the function of the press release. Your prospects are using the Internet to find information on products and services they need. An online news release, properly optimized, can help them find you.
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