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Here’s another misconception: “PDF pages are so SEO-unfriendly that you can’t rank for any halfway competitive keywords with them“.
Some SEOs are still so set against the Portable Document Format pages that they don’t feel they should even be landing pages. Some such SEOs recommend replacing all PDFs with HTML pages or building additional HTML landing pages targeting the same keywords as the PDFs.
The truth is: the biggest reason PDF pages often rank so horribly is that they are rarely properly optimized.
