Digital Marketing Power

The image-based social media site is an online bulletin board that lets you collect and share images by “pinning” them to virtual boards. It has been one of the fastest-growing consumer Web properties — according to comScore, it ranked 28th among U.S. Internet users in January, with about 30 million unique visitors.

Pinterest users spend more money, shop more frequently, and purchase items more often and in larger quantities than users on any other social network. If you believe that Pinterest is a viable social media marketing platform for your business and your initial attempt at using it hasn’t yielded the positive results you were looking for, it’s time to optimize your presence — starting with the images you post.

Recent reports suggest Pinterest is well on its way to being one of the biggest social networks ever.

A study last month indicates that while Facebook still maintains its domination with 67 percent of American Internet users, Twitter, the second runner up with 16 percent of the same audience, may soon be overtaken by Pinterest, which now has about 15 percent.

It kind of makes you wonder why small businesses aren’t moving faster to adopt the popular image sharing site.

Another study showed that while small businesses are focusing on Facebook and Twitter, adoption of Pinterest has been slower.

Here’s our admittedly tongue in cheek list of reasons small businesses might not be adopting Pinterest, just for fun.