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Scoop.it!
Over the past couple of years, QR codes have cropped up everywhere from billboards to ketchup bottles, and have become a must-have gimmick for some marketers. QR codes can be a useful tactic for marketers, however when used badly they're utterly pointless. Here is a selection of those....
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Scoop.it!
QR codes have been getting a good bit of flak recently as a fad that are mostly used by brands and marketers but ignored by consumers. There have been some pretty silly uses but this latest campaign from Heineken is actually a very smart and social way for them to be used at a music festival. Check out the short video to see what it was all about
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Scoop.it!
Last year, it looked like augmented reality apps were on the cusp of becoming mainstream as numerous ad campaigns and mobile apps started to use the technology. The same goes for QR codes. For the most part though, neither has been able to go beyond being a gimmick yet and, according to a new study by youth marketing and research firm Ypulse, even the members of the tech-savvy Millennial generation either have no idea what QR codes and augmented reality apps are or don’t see any value in these technologies.
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