Digital Marketing Power
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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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UBank in world first NFC social media campaign for Midsumma Festival

UBank in world first NFC social media campaign for Midsumma Festival | Digital Marketing Power | Scoop.it

UBank will use Near Field Communications (NFC) technology in a social media campaign, in what it claims is a world first for a banking institution.

The bank, an arm of NAB, will use NFC chipped wristbands that create posts to participants’ Facebook accounts each time they touch on at designated points around Melbourne’s upcoming Midsumma Festival.

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Researchers create on/off switch for credit cards to prevent RFID theft

Researchers create on/off switch for credit cards to prevent RFID theft | Digital Marketing Power | Scoop.it

Researchers are working on an on/off switch for the next generation of credit cards. No, not to stop you from spending money you shouldn’t, but to help protect you from theft and fraud. Credit cards are moving away from magnetic strips to more modern, no-contact technology. Now, with radio frequency identification (RFID) chips or near-field communication (NFC) cards, you can just wave your credit card in front of a reader to quickly pay for a cup of joe.

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