RFID Shoes - a Brilliant Brand Design Experiment | Digital Marketing Power | Scoop.it

Love This Use of Technology with Huge Brand Experience Potential
Students at the Hyper Island School have been working on a project they call KarmaTech – adding RFID technology (typically used by the likes of DHL for for tracking courier parcels) to sneakers to create an interface with huge social and interactive potential (check the clip after the jump):