Digital Marketing Power
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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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SMO of SEO: 7 Steps

SMO of SEO: 7 Steps | Digital Marketing Power | Scoop.it

Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance. Good SMO will drive traffic from both direct social site referrals and from search engines.

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6 Parallels Between Old-School B2B Sales Tactics & SEM

6 Parallels Between Old-School B2B Sales Tactics & SEM | Digital Marketing Power | Scoop.it

Today’s article is about the initial setup of your B2B search campaign. It also touches on the parallels between old-school B2B sales tactics and search engine marketing.

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5 Small Differences That Can Ruin All Your All Your SEO Efforts

5 Small Differences That Can Ruin All Your All Your SEO Efforts | Digital Marketing Power | Scoop.it

 

There is a good way and a bad way to do everything, but for some reason when most people start carrying out SEO on their website they choose the bad way. The good way will work and you will get the results you deserve. The good way will cement your top spot in the rankings for lots of different keywords and you will have an endless stream of traffic that visit your site and buy your products.

The bad way means you will get no results, or if you do they will be so small that they’re not even worth patting yourself on the back over. You will end up working yourself so hard that your only option is to throw in the towel. Do you know why you’re doing it the wrong way? The differences can be tiny and we’re going to look at them right now so you can change your ways.

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Matt Cutts – Top 5 SEO Mistakes

Matt Cutts – Top 5 SEO Mistakes | Digital Marketing Power | Scoop.it

There are a million SEO mistakes we can make. Well, actually you’ll get over 4 million results when you search for “seo mistakes”! You could getlost in the most technical aspects of SEO as you try to understand rich snippets, multiple location business listings, disavowing links, rel=canonical and a host of other things. How nice to get the Google Webmaster Guru – Matt Cutts – to lay out the top 5 seo mistakes (by volume) that he sees.

 

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Getting the Most Out of Twitter for SEO

Getting the Most Out of Twitter for SEO | Digital Marketing Power | Scoop.it

Small business on a tight budget looking to promote their business in 2013 might want to consider making this the year they start tweeting.

eMarketer projects Twitter to expand to 36.3 million monthly U.S. users in 2013, up from 31.8 million in 2012.

Twitter can be a great way to drive traffic to your website. Twitter is free to use and if done properly, tweeting can be a powerful tool in helping your site get found while raising your rankings on search engine results pages.

One of the quickest and easiest viral campaigns you can start right away that can increase your SEO rankings is to start a Twitter petition.

 

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SEO and Popularity

SEO and Popularity | Digital Marketing Power | Scoop.it
It’s true that Google wants the most relevant and quality results at the top of their SERPs, but we can’t overlook the fact that they also want popularity. Your company might be the cool (and smarter) new kid in school, but those that are established and already deemed “popular” are going to stay at the top for a little while longer. This might not seem fair, but in the way of SEO there are really two ways to look at the dilemma. Read on..
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SEO Writing that Ranks

SEO Writing that Ranks | Digital Marketing Power | Scoop.it

Many factors contribute to a website reaching and maintaining high positions in search results for target terms. These factors include user experience, site structure, alt tags on images, site maps, and more. Above all content is definitely still king. However, not all types of content can rule over the kingdom of SERPs. The following are 10 tips for writing content that will help your website rank higher in search results:

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Does SEO Copywriting Limit Creativity?

Does SEO Copywriting Limit Creativity? | Digital Marketing Power | Scoop.it

SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive. But balancing search engine optimization with content marketing does not limit creativity. In fact, this unique combination often requires and strengthens the writer’s creativity.
Writing content that satisfies both human readers and search engines is not an easy feat because the writer must deliver content that both of them want. This means understanding as much as possible about the human audience.

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Quick Ways to Improve the SEO on Your Blog

Quick Ways to Improve the SEO on Your Blog | Digital Marketing Power | Scoop.it

SEO can take hours, days, months, and years to utilize on your blog, but that doesn’t mean there aren’t ‘quick fixes’ as well. The main idea of SEO is that you keep doing it in order to keep getting results, but if you don’t have a lot of time on your hands, here are a couple of quick tips for improving SEO on your blog that you can likely look into during your lunch break. None of these options will take longer than fifteen minutes (unless you take your time) so you can check them off of your to-do list whenever you have a spare minute or two.

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13 Essential SEO Power Tools

13 Essential SEO Power Tools | Digital Marketing Power | Scoop.it

Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Here are 13 helpful SEO tools (many of them free) worth your time.

Gary Hitching's insight:

This post is an absolute belter! My advice is to bookmark and print out.  I'll be very surprized if you can't find one or two tools from this list that you can use in your business immediately.

 

The best thing about this selection is that many are free or low-cost. Go on you aspiring webmasters, knock yourselves out! 

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