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Scoop.it!
It’s true that Google wants the most relevant and quality results at the top of their SERPs, but we can’t overlook the fact that they also want popularity. Your company might be the cool (and smarter) new kid in school, but those that are established and already deemed “popular” are going to stay at the top for a little while longer. This might not seem fair, but in the way of SEO there are really two ways to look at the dilemma. Read on..
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Scoop.it!
Many factors contribute to a website reaching and maintaining high positions in search results for target terms. These factors include user experience, site structure, alt tags on images, site maps, and more. Above all content is definitely still king. However, not all types of content can rule over the kingdom of SERPs. The following are 10 tips for writing content that will help your website rank higher in search results:
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SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive. But balancing search engine optimization with content marketing does not limit creativity. In fact, this unique combination often requires and strengthens the writer’s creativity.
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Scoop.it!
Today’s article is about the initial setup of your B2B search campaign. It also touches on the parallels between old-school B2B sales tactics and search engine marketing.
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There is a good way and a bad way to do everything, but for some reason when most people start carrying out SEO on their website they choose the bad way. The good way will work and you will get the results you deserve. The good way will cement your top spot in the rankings for lots of different keywords and you will have an endless stream of traffic that visit your site and buy your products. The bad way means you will get no results, or if you do they will be so small that they’re not even worth patting yourself on the back over. You will end up working yourself so hard that your only option is to throw in the towel. Do you know why you’re doing it the wrong way? The differences can be tiny and we’re going to look at them right now so you can change your ways.
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There are a million SEO mistakes we can make. Well, actually you’ll get over 4 million results when you search for “seo mistakes”! You could getlost in the most technical aspects of SEO as you try to understand rich snippets, multiple location business listings, disavowing links, rel=canonical and a host of other things. How nice to get the Google Webmaster Guru – Matt Cutts – to lay out the top 5 seo mistakes (by volume) that he sees.
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