Digital Marketing Power
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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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13 Essential SEO Power Tools

13 Essential SEO Power Tools | Digital Marketing Power | Scoop.it

Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Here are 13 helpful SEO tools (many of them free) worth your time.

Gary Hitching's insight:

This post is an absolute belter! My advice is to bookmark and print out.  I'll be very surprized if you can't find one or two tools from this list that you can use in your business immediately.

 

The best thing about this selection is that many are free or low-cost. Go on you aspiring webmasters, knock yourselves out! 

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4 Free Places to Get Quality SEO Data

4 Free Places to Get Quality SEO Data | Digital Marketing Power | Scoop.it

There are a ton of expensive SEO tools available. Many of them do a great job but you shouldn’t forget the great data and insight that can be gleaned from free tools. These tools are often overlooked.

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7 Ways to Get More Organic Search Clicks

7 Ways to Get More Organic Search Clicks | Digital Marketing Power | Scoop.it

After offsite engagement for awareness, the next step along the route to revenue looks at the "Consideration" phase where engagement – as well as other factors – can affect click-through rates (CTR) in search results, an oft overlooked, and underrated metric in the world of SEO.

First a caveat! CTR studies are both fun and farcical. When no two search results are the same, predicting the percentage of click-throughs in certain positions, and leveraging that as a prognostication of actual traffic can, at best, provide directional data and, at worst, leave clients unhappy when targets fall short.

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