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Athletes who train using the same program and training techniques over a prolonged period often hit a "training plateau." A common response is to train harder and more often. Unfortunately, this is more likely to end in injury than any noticeable improvement in performance. This is a useful analogy for most SEO campaigns. If you follow best practices using standard SEO techniques, you're likely to see steady improvements – up to a point. After anything from a few months to a few years, most SEO initiatives will hit a plateau.
