Digital Marketing Power

The micronization of social media is changing the rules of digital marketing. Here’s how. You may have heard of something called Snapchat. Many of you may have heard of it as a social media company that Facebook tried unsuccessfully to acquire for $3 billion last November (and yes, that’s billion with a b). Snapchat is a very popular smartphone app which allows users to send self- destructing photographs to each other. Think “Mission: Impossible,” but without the mini-explosion and smoke.