Digital Marketing Power
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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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Facebook Fans, Pay Attention!

Facebook Fans, Pay Attention! | Digital Marketing Power | Scoop.it

 

Dammit. It’s happened again. In fact, it’s happened ever since you created your Facebook Fan Page – and you’re mighty tired of it, aren’t you? Tired of wasting your precious time carefully crafting status updates that don’t get read. Tired of eagerly anticipating all the likes and comments your latest post is going to get only to be met with a whole lotta nothing.

And the funny cat memes you steal from Google Images to go with your updates? No one is liking those either – and everyone likes cat memes.

So what the hell is going on?

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Keep Tabs on Social Media Trends in the New Year

Keep Tabs on Social Media Trends in the New Year | Digital Marketing Power | Scoop.it

As we head into a new year, it seems that social media will continue to play a vital role in most businesses’ online marketing strategies.  Nowadays, social media is ubiquitous, not just in terms of personal use but also for the growth, exposure and public relations of a business.

 

CEOs are spending much of their online efforts focused on management of their company’s social media accounts and researching new opportunities they could put to work. Some of them try to be active on as many networks as possible, while others focus their efforts on one or two platforms, updating them diligently in hopes of building a tight-knit, engaged audience.

 

So what is the best solution for combating your customers’ ever decreasing attention span and developing a foolproof social media and online strategy? The short answer is, “There is none.”

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6 Things to Do Before You Delete Your Facebook Account

6 Things to Do Before You Delete Your Facebook Account | Digital Marketing Power | Scoop.it

You've probably thought about deleting your Facebook account before, but for one reason or another you've been unable to commit. Maybe you're applying for a job and don't want your future employer to see pics of you at college frat parties. Or maybe you just can't stand one more depressing status update.

If you're serious this time about deleting your Facebook account, escaping the social networking giant can be a lot more complicated than you would think. There are necessary steps you should take before pressing that delete account button.

Remember, deleting your account is very different from deactivating your account. You can deactivate your account at any point, and when you want to return everything is as you left it. While your account is deactivated, people on Facebook will not be able to search for you, but some information like messages you've sent may still be visible to others.

If you permanently delete your account, you will not be able to regain access to your account again, ever. Most personally identifiable information is removed from the Facebook database, but some may remain such as your name if you sent a message to someone else.

If you're planning to delete your Facebook account permanently, read on to learn about what steps you should take first.

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How to Be a Social Media Power Influencer (And Why!)

How to Be a Social Media Power Influencer (And Why!) | Digital Marketing Power | Scoop.it

You may be struck by the sheer scale of connectivity that leading influencers create for themselves. Chris Brogan for example has an astonishing 122,000 identifiable followers on Twitter (up from 115,000 last week) and strong followings on LinkedIn, Facebook, and Google + where he has almost 67,000 followers. 60,000 people subscribe to Mari Smith’s public updates on Facebook, along with approximately 77,000 identifiable people who follow her on Twitter. In this article, these aforementioned power influencers explain what they do to build their massive social media networks.

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