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Now that you’ve settled into the new year and are thinking about how to make 2014 a year of social media marketing wins, it’s also time to reevaluate exactly how you’re measuring your success. Have you chosen the right KPIs (key performance indicators) to best showcase the effects social is having on your marketing goals? With changes to the insights available through platforms like Twitter, Facebook, LinkedIn, and more, it’s important to keep up with new data points you’ve got access to: they can tell you a lot about your achievements! Here, we’ll share the 3 NEW KPIs you should be tracking this year to showcase the great things you’re doing in social.
