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With 3 million company pages and 225 million members, LinkedIn has grown over the last 10 years to become the place where professionals network and do business online. LinkedIn is truly growing beyond just a search and social media platform. The content marketing explosion has meant that influencers are sharing and engaging via content and not just looking for jobs. 
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Social media marketing is an important part of a successful book launch. Authors that don’t know how to use social media need to either hire someone to help them define a social media strategy for them to implement or hire someone to implement a successful social media strategy on their behalf.
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You should spend about 20% of your time creating blog content and 80% of your time promoting it, according to social media experts Jay Baer and Chris Brogan.
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Many bloggers stop the promotion of their content on social media sites at Facebook and Twitter. While Facebook and Twitter are great ways to spread the word about new and existing content, it is by no means the only relevant social media platform available to bloggers. Google+, however, has broadcasting components that can make the promotion of content easier and can create more interactive reader experience.
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Nowadays ‘social media startup’ kits are pretty redundant as most B2B companies have tried their hand at social media marketing. According to Eloqua’s B2B social media infographic, 64% of companies use social media. So with the vast majority being socially active - how do you ensure you have the right strategy in place and make it worthwhile? This article looks at three common goals:
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If you’re like most marketers, you have a host of tools you use to help you get through the work-day. Everything from project management tools to email marketing tools, you rely heavily on multiple resources to help you get your job done. This guide provides reminders and tips that will help you successfully implement your social media strategy.
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Businesses today are all aware of the importance of the social media so they are all getting involved engaging with their audience in this manner, but unfortunately not all companies out there know how to properly write for this media and that’s the reason why many of them don’t see the social networking success that everyone talks about. Writing for social media may sound simple, but it’s actually much more complex than posting on your personal social profiles on a Saturday afternoon. Just one simple mistake can sometimes cause significant damages to an organization’s reputation. People use social media websites because they like to be social, to hang out. These are great platforms businesses can use to push out more information to their followings, find out more about their audience i.e. potential or actual customers, and showcase their business on a more personal level. If you want to help your organization to get the message out using these channels, while at the same time maintaining the good reputation it was so hard to build, here are few tips you can use: .
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Today, the social media landscape is nothing if not unsettled. Google is drastically changing its business model, and a linchpin of its strategy is Google+, a platform Google aspires to take beyond what we currently think of as a social media network. Facebook is about to launch an IPO; how the new ownership dynamics will affect the firm's strategy is anybody's guess, but earnings pressure and accountability to stockholders will now have to factor into its business plan in a big way.
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2012 saw a number of unbelievable social media ‘fails’ last year. It seems that even with dedicated social media teams, in-house lawyers and years of marketing experience some big businesses dug their own traps and then flung themselves into them when it came to their online engagement. In light of that, how can small and medium enterprises (SMEs) expect to fair well? While there has been a massive drive to get businesses online both to sell and to actively engage with their audiences there has been a sense of ‘Fools rush in…’ to the whole thing.
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Social media is not the new kid on the block anymore but it's still a growing channel and 2013 will see a number of changes - or so our industry experts think. Brands are starting to realise the importance of this channel and are looking for real numbers to back up the claims of agencies and social media experts. The continued growth of content will affect how people use and interact with social media and the beands using it. And now that we can collect more specific and individual data through social media, this content will become even more effective. Social media brings the most opinions in the digital marketing space, and what follows just demonstrates that fact:
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.Marketers are not typical consumers: They're more likely than other online consumers to explore new digital environments, own a smartphone, and use various digital media frequently. Consequently, marketers can lose touch with the people they're trying to reach, according to a study by ExactTarget. Below, additional findings from ExactTarget's new "Subscribers, Fans, and Followers" study titled "Marketers From Mars," which polled online consumers and marketers about their use of digital media.
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There are many calling themselves social media experts these days. Here are some top tips for 2013 from some of the more recognised social marketing experts respected by the wider industry.
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As we head into a new year, it seems that social media will continue to play a vital role in most businesses’ online marketing strategies. Nowadays, social media is ubiquitous, not just in terms of personal use but also for the growth, exposure and public relations of a business.
CEOs are spending much of their online efforts focused on management of their company’s social media accounts and researching new opportunities they could put to work. Some of them try to be active on as many networks as possible, while others focus their efforts on one or two platforms, updating them diligently in hopes of building a tight-knit, engaged audience.
So what is the best solution for combating your customers’ ever decreasing attention span and developing a foolproof social media and online strategy? The short answer is, “There is none.”
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Do you have a client who needs or already has a social media presence but has no clue or lack any type of measurement throughout. Are you looking to provide added value service to your existing client based or offer new services to your new and potential clients. Get yourself acquainted with these tools to help you or your clients. Below is a list of 10 social media tracking tools you should know about.
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The strategy of a Social Media campaign is different for a company with several thousand employees and a national audience than it is for a small local business. While the local business works to attract people from a limited area, large companies must think on a more global scale. The local business may rely on personal networking via referral groups, Chambers of Commerce and community organizations. Participation in social sites is often confined to a smaller audience of followers, who tend to live and work in the same geographic area. (However, as businesses grow, they may consider expanding their service area or even looking for online sales opportunities. Their participation in online social sites can act as a springboard to find a larger customer pool.) While national and international companies may use Social Media Marketing for the same purpose as smaller companies – to build relationships and obtain referrals – their overall strategy will not be the same. The business owner or operating officers may have no personal involvement in the Social Media Campaign or be involved in local face-to-face referral networks.
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Social Media marketing is a delicate balance of well-conceived content, interaction with your intended audience, clear objectives and careful measurement, all of which ultimately produce leads and sales. Yin-Yang is a fundamental concept in Chinese philosophy where seemingly opposite or contrary forces are interconnected and interdependent on each other. These forces give rise to each other as they interrelate to one another. The interaction between Yin and Yang establishes harmony and gives birth to things. Mastering Social Media marketing depends very greatly on your ability to understand and capitalize on the power of these two forces in all that you do. Certain components lend themselves to one or the other but without each one working in tandem, your Social marketing will fail, one way or the other.
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Due to a lack of understanding about social media, many people make mistakes. If they are clever, they will avoid making those mistakes again. If they are good people then they will write about their mistakes to stop others making them. Here are seven mistakes that you should not make. Try to remember that social media is about being social, which means that most conventional marketing/promotion is not going to work on social media.
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Measuring what matters is the most effective way to ascertain ROI, of course when it comes to social media marketing. But, inevitably, that means firstly establishing what ‘matters’ most to each individual business. And, unfortunately, traditional marketing metrics still focus doggedly on cash generated per £1 spent. Old school thinking. One of the most amazing things to consider when discussing social media marketing ROI is the sheer variety and volume of different types of ROI based on activities undertaken via social media engagement and blog marketing. This article outlines the ROI factors.
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Social media marketing provides the ability for companies to build strong, lasting relationships with their target markets. The key to developing relationships is engaging in compelling conversations, and one of the fundamentals of being an excellent conversationalist is good listening skills. Twitter and Facebook, the most notable social media marketing outlets, are ideal platforms for listening.
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Social media and content marketing are must haves for any business. This need is more important among small and mid-size businesses where additional marketing requires a trade-off for other scarce resources. Most important among these is time, especially the owner’s or solopreneur’s time since there’s always something else that needs to get done that will yield an easily measureable return. As a small or medium-sized businesses person you know that it can be difficult to find the time to brainstorm marketing initiatives – specifically social media, content and search marketing initiatives that you can track Here are seven questions you can ask about your small business marketing efforts. By answering these questions, you can direct your time and resources to where they’ll yield the best results.
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The big question that is often asked about social media when it comes to investing money, resources and time is “what is the return on investment?” Some pundits will say that is not the right question because it is like asking “what is the ROI on your phone?”. Others will say social media should stand up and be measured in its own right. The challenge though is that we live in a multi-channel marketing world and the path to your sales door for your product is not a straight path and easy to measure.
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What is So(Social)Mo(Mobile)Lo(Local)? SoMoLo is an acronym, short for Social, Mobile, Local. As detailed in What is SoMoLo and Why is it Important to Marketers, SoMoLo is an accurate description of today’s consumer, and at the intersection of these three variables, Marketers can connect with consumers, presenting endless opportunity potential. If Marketers aren’t able to define or locate that sweet spot for their target, their marketing efforts will be disjointed, an uphill battle to increase ROI. Four Ways Social Media Will Enhance Your SoMoLo Campaign is a good read to get your wheels spinning on utilizing social platforms that you may already be engaged with. .
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Facebook is the most popular mobile app in the U.S. in terms of unique users — at least for now. The signature Facebook app passed Google Maps in October of last year to become the most used mobile app in the U.S. and held onto the top spot through the end of the year, according to data released Wednesday by comScore Mobile Metrix. Facebook's app enjoyed strong growth in 2012 with 85.5 million monthly unique users in the U.S. in December across iOS, Android and RIM's mobile platforms, up from just under 65 million in March, when comScore first started tracking mobile app data. (In October, Facebook reported 604 million monthly mobile users worldwide.) Google Maps, on the other hand, saw its active user numbers dip from about 80 million in August and September to a little more than 70 million in October after it was removed as a default app on iOS 6. .
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You may think that outbound marketing is active while inbound marketing is passive. Well, in some ways those are viable definitions, but they are limiting too. Inbound marketing (like outbound) has degrees of strategy and scope that depend on the goals and circumstances. There are different tactics that apply better in some situations than others. Strictly defining what you “can” and “can’t” do under inbound marketing, or any other marketing strategy, isn’t always helpful. This articla looks at some of the tactics commonly used and how they might be classified,and puts aside the “good” or “bad” values to look at the big picture.
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Google Plus is a ghost town. Google Plus is for computer nerds or photographers. Google Plus is like a lame version of Facebook. No one reads anything on Google Plus. No one cares about Google Plus . No so. At some point you’re going to need to pay attention to that social network gnat that’s buzzing at your ear, and for very good reasons. Read on...
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