Social Media Marketing Tips for Small Business Owners | Digital Marketing Power | Scoop.it
Small businesses that use social media to increase their brands’ fan base and connect with their customers need to make their pages discreet and exciting, according to Des Walsh, a social media specialist and business coach. Walsh says that for people to trust you and endorse your products and services, you have to “participate in conversations on social media – share information and ideas without constantly saying ‘buy my stuff’.” He adds that social media is more than just a “kind of bigger megaphone” for businesses. Social media has ushered in a new era of doing business and customers are in on this new development, so that anything less to adapting this new method of doing business means losing customers in the long run.