Digital Marketing Power
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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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How to Use Hashtags to Benefit Your Business

How to Use Hashtags to Benefit Your Business | Digital Marketing Power | Scoop.it

Hashtags can be a powerful communication tool for businesses. Rupert Staines, European MD at RadiumOne offers seven best practice tips on getting them right.

The social media boom showed no signs of relenting last year and with that exponential growth came the wider use of hashtags by businesses and consumers. In fact the American Dialect Society crowned ‘hashtag’ as the word of the year and the French government’s General Commission for Terminology and Neology have issued a recommendation that French social media users should shun the term in favour of a French alternative due to how widely used it has become in the country. Whichever way you look at it, the hashtag revolution is certainly causing quite a stir globally and has become one of the most popular and recognisable phrases – with one couple even naming their child Hashtag. Although I wouldn’t recommend this, hashtags are clearly worth keeping on top of, so here are some tips to help marketers effectively use them to benefit their business

 

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10 Best Practices for Better Social Media Writing

10 Best Practices for Better Social Media Writing | Digital Marketing Power | Scoop.it

Businesses today are all aware of the importance of the social media so they are all getting involved engaging with their audience in this manner, but unfortunately not all companies out there know how to properly write for this media and that’s the reason why many of them don’t see the social networking success that everyone talks about.

Writing for social media may sound simple, but it’s actually much more complex than posting on your personal social profiles on a Saturday afternoon. Just one simple mistake can sometimes cause significant damages to an organization’s reputation. People use social media websites because they like to be social, to hang out.

These are great platforms businesses can use to push out more information to their followings, find out more about their audience i.e. potential or actual customers, and showcase their business on a more personal level. If you want to help your organization to get the message out using these channels, while at the same time maintaining the good reputation it was so hard to build, here are few tips you can use:

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Social Media Marketing with Google Plus

Social Media Marketing with Google Plus | Digital Marketing Power | Scoop.it

Many bloggers stop the promotion of their content on social media sites at Facebook and Twitter. While Facebook and Twitter are great ways to spread the word about new and existing content, it is by no means the only relevant social media platform available to bloggers. Google+, however, has broadcasting components that can make the promotion of content easier and can create more interactive reader experience.

David Verney's curator insight, May 24, 2014 1:25 PM

It's actually a pretty powerful network