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Scoop.it!
Everyone is looking for a way to navigate the clutter of the Internet. One way that businesses are taking a step to stand out is by publishing videos to YouTube. They choose YouTube for the extra benefits it provides and the versatility in which it can be used. There are four main ways businesses are using YouTube in their inbound marketing. Let's look at them further.
Gary Hitching's insight:
You should definitely consider video as part if your marketing mix. It can be an extremely effective medium to engage your audience and communicate a message. 'How to' videos are especially useful if you have a product that you want to demonstrate and client testimonials are very powerful.
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