Digital Marketing Power
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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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50 Reasons Your Website Deserves to Be Penalized By Google

50 Reasons Your Website Deserves to Be Penalized By Google | Digital Marketing Power | Scoop.it

 

Google’s on an uncompromising mission. It wants to give its users access to accurate information, unique content and the finest writers. It continually tweaks and improves its algorithms so that the best of the web gets the exposure it deserves.

Unfortunately, there’s a flipside: a penalty. That’s the consequence of Google taking issue with something on your site. Sometimes a penalty is well deserved, but even if you know you’re in the wrong, you probably want to do something about it.

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Web Officially Dead

Web Officially Dead | Digital Marketing Power | Scoop.it

San Francisco—In early March, 2012, the venerable Web Analytics Association changed its name to the Digital Analytics Association. Announced at the San Francisco eMetrics conference by none other than analytics ubermensch Jim Sterne, the name change confirmed rumors the web is officially dead. After a period of lying in-state in Switzerland, services will take place at the old headquarters of Uunet, an ancient provider of bandwidth now remembered only by a weathered stelae in suburban northern Virginia. If you detect liberal exaggeration above, as well as a bit of fabrication, you're right. But the kernel of the story is true. The WAA is now the DAA, and for good reason. In fact, many would say it is late in renaming - though I would quibble with that given the lightning speed of change in the digital industries.

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7 Principles of Effective Web Design for People Who Can't Code

7 Principles of Effective Web Design for People Who Can't Code | Digital Marketing Power | Scoop.it

 

So you can't code and terms like PHP/mySQL sound really strange to you. That's just fine, but there's value to being able to evaluate web design in more articulate terms than "ooh, pretty" or "that's confusing!" It's not a secret that having a company website is no longer optional. 74% of Americans are now plugged-in, and why flip through the yellow pages when Google is so much more convenient?Discover what every content marketer, small business owner and regular Joe needs to know about effective web design principles.

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Build a Website That Will Beat the Competition: 4 Tips

Build a Website That Will Beat the Competition: 4 Tips | Digital Marketing Power | Scoop.it

Business has always been about competition. Online, it is competition on steroids. Depending on which study you read, online attention spans range from four seconds to 10 seconds. With tabbed browsing, online attention spans are getting even shorter. As a result, if your website doesn’t shout your value proposition—particularly if you’re in a highly competitive industry—your visitors are only click of the back button away from a page crammed with your competitors.

So not only do you need to get their attention fast, but also gain their trust. You must communicate who you are, what you do, and what makes you better than your competition. This article suggests 4 basic but highly effective ways to differentiate your business online. 

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