Digital Marketing Power

Although digital marketing is considered to be a relatively new industry, many of the theories underlying it have been around for almost 90 years and are still generating sales for some of the web’s biggest brands.

In 1923, Claude C Hopkins wrote Scientific Advertising, one of the most valued resources in the advertising industry. Hopkins pioneered split testing of his ads and defined a set of principles which, when applied to digital marketing can increase both traffic and conversions. This article will give you some great insight and practicle ideas which you can put into practice straight away. Enjoy...

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In 1996, Interbrand ranked Kodak the fourth most-valuable brand in the world, just behind Disney, Coca-Cola and McDonald's. Today on the stock market, Disney is worth $70 billion, Coca-Cola is worth $154 billion, McDonald's is worth $104 billion and Kodak is bankrupt. How could the fourth most-valuable brand in the world have fallen so low? This post explains why.