Digital Marketing Power

Moms spend 37% of their daily media time on their smartphones and 97% of moms made a purchase on their tablet in 2012. There’s a huge opportunity for brands to provide value to customers through apps, especially to moms. However developing an app, particularly for the first time, is not a simple task. Rather, you need a well thought-out mobile strategy. App development requires a large budget, skilled engineers, dedicated marketers, and time. Here are several key topics to keep in mind while you consider if an app is the right choice for your brand.

In 2012 smartphone users downloaded about 45 billion apps, which doubled compared to the previous year. There are more than 7 billion people on Earth, which makes on average 6,4 app downloads per person. This is a fast growing business with no doubt. By 2016 the number of app downloads is predicted to grow up to 300 billion or at least 10x the amount of 2011 year downloads. At the same time the demand for paid apps has decreased by one %.