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As we know that having a newsletter is essential to engage with your potential customers and subscribers. And it is essential to get them to actually sign up up for your newsletter. That can sometimes be challenging. But a simple way to improve your opt-ins is to use a popup form on your blog or website. 
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Social media and blogging has gone from being an activity you did for just fun and pleasure to serious business.39 Tools and Resourves for blogging and social media marketing Social media used to be what teenagers and students did after dinner. Blogging was an online personal diary where you kept pictures of your dog, cat and travels. If you mean business and and need to market and monetize your company, personal brand, website or blog to take advantage of the opportunities the social web has opened up, then you need the right tools, resources and advice to guide you. The explosion of websites, apps, tools and resources online is often confusing. These are some of the resources that you may find helpful with blogging and social media marketing.
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Do you want to be a more successful blogger? Are you keeping up with the newest developments in blogging? Whether you are new to blogging or you have been blogging for years, you will find insight in this article. It covers 26 blogging essentials, in an A–Z tour of the blogosphere. Each one has a full explanation, along with a link to further reading in case you want to know more.
Marilyn Moran's curator insight,
January 30, 2014 10:09 PM
They totally left off adding an SEO plugin for your blog such as Yoast SEO for Wordpress, All in One SEO Pack or Squirrly SEO.
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Do you want more mobile subscribers and readers? Is your blog suitable for a mobile device? In 2012, mobile users spent 63% more time on their devices accessing mobile websites and apps and this is set to increase. In this article I’ll explore the importance of mobile for your blog and the different options available to support your blog on a mobile device. .
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Tumblr provides a simple and highly effective platform to share ideas, inspirational concepts and to showcase awesome work to a thriving design community. But with the number of Tumblr blogs approaching the 100 million mark, how can you ensure your blog stands out from the pack? It may seem an overwhelming task, but there are things you can do. For instance, Tumblr showcases interesting blogs in its prestigious Spotlight categories and your blog posts can get featured by 'tag editors' to appear in popular feeds, such as 'Design' or 'Illustration'. .
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Let’s face it, blogging is not easy. The hardest part can be thinking of good things to write about. There are only so many different ways that you can talk about the Super Bowl Ads and when you’ve exhausted all options, you’re just left with writer’s block. When it comes to SEO, without good content you can’t grow your rankings. You may find yourself searching for ideas on how to generate fresh content. Here are some great tips from a recent SEOmoz webinar called 'how to blog like you mean it', which should help the next time you find yourself staring at the wall.
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Making people angry is an art form. Do it right and you not only incite a great conversation but you might initiate change as well. Do it wrong and end up on the wrong end of a flame war. It’s a tricky line to walk but one that I have found to be extremely effective. Here are a few tips this author utlizes on a daily basis or when he's feeling like inciting conversation.
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With all the changes in inbound marketing over the past few years, one tactic has bubbled up and stayed at the top as a crucial part of a successful marketing strategy: business blogging. You know you need to blog, and whether you find it easy and fun or a difficult fact of life as a marketer, any valuable information you can get to make that job easier is certainly welcome.
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There has been a lot of buzz in the marketing world the last couple of days about an update to the rankings section of Google’s Webmasters Tools. The update reads: "In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share." Prior to this update, Google encouraged marketers to focus on link building for improving site rankings: "In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages."
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You should spend about 20% of your time creating blog content and 80% of your time promoting it, according to social media experts Jay Baer and Chris Brogan.
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Is your blog an Easter egg hunt?Specifically, do you make your target audience work hard to find your blog content? Without your realizing it, the best parts of your content can be hidden and difficult to find. It’s like an Easter egg that’s buried too far from sight and your guests have to hunt forever to find it. .
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Once you’ve created and are maintaining your business blog, it’s important that you market it to your audience. While the most common way of doing this is through social media, it’s in your best interest to diversify your marketing efforts. Social media is an excellent place to start, and has more than likely been a significant contributor to the visitors you’ve had thus far. However, in a saturated online world, you may not always get through the every customer using that method. Everyone’s inboxes and media feeds are over-flowing with another marketing pitch or new blog post. To reach your broadest audience, you must utilize a variety of tools:
Gary Hitching's insight:
It's important to market your business offline as well as online. For example, giving out business cards with a URL to your site at networking events and trade shows is simple yet effective. The other very effective tactic is using a direct mail two-step approach to drive traffic to your blog or website. This is where your letter or post card has a compelling call to action with a URL. Don't forget that people sold stuff long before the invention of the Internet. Sometimes high-touch is better than high-tech.
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Planning on creating content in the coming year? Research indicates you're not alone. 91% of B2B marketers will be creating custom content in 2013, and 2/3 cite being able to write enough as their biggest challenge. If you're scraping for ideas to fill your content calendar in coming weeks, we've developed a list of ideas to boost your creativity back to full throttle
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Read about 7 of the most damaging mistakes you can make on your business blog, plus learn how you can easily fix them.
