There has been a lot of buzz in the marketing world the last couple of days about an update to the rankings section of Google’s Webmasters Tools. The update reads: "In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share."
Prior to this update, Google encouraged marketers to focus on link building for improving site rankings:
"In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages."