Digital Marketing Power

There has been a lot of buzz in the marketing world the last couple of days about an update to the rankings section of Google’s Webmasters Tools. The update reads: "In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share."

Prior to this update, Google encouraged marketers to focus on link building for improving site rankings:

"In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages."

We know that social signals like a recommendation or mention by someone a customer knows holds more weight than a Google search result.  So, why is link building is important? Getting your business’s name out there among influencers (people who are able to influence purchase decisions of other people) not only will mean benefiting from word of mouth, but if you are able to get links from these influencers, it will help with your inbound marketing and SEO as well.

SEO can take hours, days, months, and years to utilize on your blog, but that doesn’t mean there aren’t ‘quick fixes’ as well. The main idea of SEO is that you keep doing it in order to keep getting results, but if you don’t have a lot of time on your hands, here are a couple of quick tips for improving SEO on your blog that you can likely look into during your lunch break. None of these options will take longer than fifteen minutes (unless you take your time) so you can check them off of your to-do list whenever you have a spare minute or two.

Tumblr provides a simple and highly effective platform to share ideas, inspirational concepts and to showcase awesome work to a thriving design community. But with the number of Tumblr blogs approaching the 100 million mark, how can you ensure your blog stands out from the pack?

It may seem an overwhelming task, but there are things you can do. For instance, Tumblr showcases interesting blogs in its prestigious Spotlight categories and your blog posts can get featured by 'tag editors' to appear in popular feeds, such as 'Design' or 'Illustration'.

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Planning on creating content in the coming year? Research indicates you're not alone. 91% of B2B marketers will be creating custom content in 2013, and 2/3 cite being able to write enough as their biggest challenge. If you're scraping for ideas to fill your content calendar in coming weeks, we've developed a list of ideas to boost your creativity back to full throttle