There's so much more to keywords than traffic. Keywords are how people remember you, so they should reflect what you do, not be picked based on search volume. Here are some ways to make sure the keywords you choose will reach the audience you want.
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Digital Marketing Power
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Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by
Gary Hitching
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Every marketer knows that branding is incredibly important – it enables customers familiar with your brand to distinguish it amongst a sea of competitors. The success of all these brands is about much more than the logo, it’s about forming an emotional connection with their customers. With this much emotion involved in decision making, it’s easy to see how creating an emotional bond with customers makes a direct contribution to building profitability. 
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