Digital Marketing Power

Did you know that studies have shown that more than one in three (34 percent) of marketers have generated leads through Twitter? Or that brands that have 1,000 or more Likes on their Facebook Page experience a traffic increase of 185 percent?

What if I told you that 57 percent of companies have acquired a customer via their blog, or that one in five spend at least one hour each week engaging with marketing emails?

Is your blog an Easter egg hunt?Specifically, do you make your target audience work hard to find your blog content?

Without your realizing it, the best parts of your content can be hidden and difficult to find. It’s like an Easter egg that’s buried too far from sight and your guests have to hunt forever to find it.

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Unless you’ve been living under a rock, you’ve likely noticed that lots of businesses are using infographics as a way to share content.

And there are a few good reasons why – infographics are highly sharable, they really stand out on sites like Pinterest because they’re longer than regular images, and they can be a really simple, effective way of sharing content in a way that plain written content cannot.

Do you keep up with your competitors and industry trends as often as you should?  As a small to medium size business, you know that keeping track of your competition is important for your future growth.  Maybe you commissioned a study, or have a paper file of competitors or a summer intern did a bunch of research on the web.  When it was created it was very eye-opening, but how do you keep your information up to date?  Does your executive team have time to keep up with all of the articles out there on your competitors and industry?