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![24 Statistics, Tips & Tricks To Boost Your Content Marketing Strategy [INFOGRAPHIC] | Digital Marketing Power | Scoop.it](https://img.scoop.it/L2oUabjPV3OJ6ILz94n1bTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Did you know that studies have shown that more than one in three (34 percent) of marketers have generated leads through Twitter? Or that brands that have 1,000 or more Likes on their Facebook Page experience a traffic increase of 185 percent? What if I told you that 57 percent of companies have acquired a customer via their blog, or that one in five spend at least one hour each week engaging with marketing emails?
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Every day we hear more experts preaching the gospel of podcasting as a content marketing tool. It’s a very enticing sermon. We get to have our own cute little pre-recorded radio show our audience can listen to when they’re working out or driving in the car. But how is a podcast supposed to help grow our business? In theory, podcasts create brand fanatics, people who are deeply invested in who we are as people and as business professionals. This is essence of long-form content marketing. Every minute that a customer or prospect listens to us speak with authority we’re establishing ourselves as a thought-leader. Conceptually the more time our audience spends with our content the more authority we have as content marketers. According to Google Analytics the average visitor to my website stays for two minutes and seven seconds. According to Stitcher {popular alternative to iTunes} the average podcast listener stays for twenty two minutes. If you believe the concept that the time our audience spends in front of our content builds authority then by these statistics I would have to produce 11 blog posts to equal just one podcast. Podcasts place the ideas and expertise that establish us as an authority in front of our audience for a longer period of time per interaction. From a business content marketing strategy, this is why we podcast.
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Are you looking to create content that engages your audience and compells them to take action? Does your content connect with people and encourage them to engage? In this article, you'll learn 26 ways to make content that engages people, in an A-Z guide of tips that you can apply to your business.
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Word aversion is the feeling of discomfort or even disgust triggered in people by a certain word—not because it was used incorrectly, but because the sound of the word itself is displeasing. What can explain this phenomenon? Jason Riggle, a professor of linguistics at University of Chicago, believes it’s part instinct, part cultural exposure. There are some words that just make us uncomfortable, because they conjure unpleasant associations. Sickness, bodily functions, sexual activity, etc. For others, they see how strongly others react to a word and adopt those reactions themselves. What this means for marketers is that there’s a collection of words that should not pop up in your content, unless you absolutely have to use them, or unless you’re using them correctly. This latter point is important, because besides turned off by certain words, some readers may also feel annoyed at seeing a word misused—even if the mistake is a common one. See if any of the following raises your ire:
Gary Hitching's insight:
My wife hates Number one with a passion. I quite like it. What do you think?
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After offsite engagement for awareness, the next step along the route to revenue looks at the "Consideration" phase where engagement – as well as other factors – can affect click-through rates (CTR) in search results, an oft overlooked, and underrated metric in the world of SEO. First a caveat! CTR studies are both fun and farcical. When no two search results are the same, predicting the percentage of click-throughs in certain positions, and leveraging that as a prognostication of actual traffic can, at best, provide directional data and, at worst, leave clients unhappy when targets fall short. .
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In the olden days, press releases were simply for the press. You'd write them, send them and forget about them, and hopefully a day or two later you'd read them again in some form in the newspaper. Today, that's all changed. Press releases are shared widely, used as SEO tools, used to engage audiences far beyond the traditional media - the primary objective of many terrible examples that litter the newswires definitely isn't press coverage. That's sad, because a well written press release can be reused and worked into a marketing strategy far more effectively than just letting it fester on a newswire page. No business today should be writing releases with the sole expectation that they'll just be sent to the media - it's far more efficient to write content that can support interaction with multiple stakeholder grouls
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Content marketing is about telling a story that resonates with your audience and finding a relevant channel to deliver it. It’s the loyal followers that then spread the brand message, these days, commonly, but not exclusively, via social media. Well that’s the theory. Getting it right can be hard. Sometimes we all have to go back to the drawing board to gather ideas and inspiration. For a recent content marketing workshop we hosted, I did just that. I wanted to showcase the brands that are doing content marketing brilliantly. OK, I admit, some of the companies I used as examples have massive budgets, but they still have their unique challenges. What all the brands have in common is the creative flair, the ability to change direction, adapting to new environments and communicating with the people that are most important to them – their customers – in a variety of ways.
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Planning on creating content in the coming year? Research indicates you're not alone. 91% of B2B marketers will be creating custom content in 2013, and 2/3 cite being able to write enough as their biggest challenge. If you're scraping for ideas to fill your content calendar in coming weeks, we've developed a list of ideas to boost your creativity back to full throttle
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Over the last 6 months I have seen many briefs from brands requesting ‘content marketing’ services. Some indicate a desire to shift away from online paid media, reallocating budget into producing and seeding content. This is partly due to a view held that paid online media is a bottomless requiring constant funding, and that content marketing is more sustainable, less intrusive and therefore more effective. I’m not opening up this particular debate here, but placing content marketing in the same bucket as paid media presents all sorts of issues and should really be avoided.
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In 2012, the Encyclopedia Britannica – the go-to source for information for more than 200 years – announced it would no longer print its pricey reference books. It makes sense – why pay nearly $1,400 for a set of books when Google is free? Technology has changed the way we access information, including how we respond to advertising and marketing. We can record our favorite TV shows and skip through commercials. We can install pop-up blockers to keep pesky ads from annoying us while we’re online. And many people can’t even recall a time when they answered a “land line” and took a survey about their product preferences. Unlike the leather-bound reference books of yore, marketing departments are still relevant. But in order to be successful, they need to learn how to transition to inbound marketing.
Abd Torah's curator insight,
March 24, 2014 6:37 AM
How Does A Brand Transition To Inbound Marketing in your business ?
Abd Torah's curator insight,
March 24, 2014 11:46 AM
How Does A Brand Transition To Inbound Marketing?
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Inbound marketing is all the rage. Social media has us consumed. B2B Marketers are creating more content than ever before. We’re optimizing everything we possibly can all with the intention of driving more people to our sites, engaging with them and offering them opportunities to raise their hand and announce themselves. For many of us, it’s working! Visitors are showing up at rates we’ve never seen before. Some are just stopping by to see what we’re offering, some clicking around the site to check us out and of course those that decide to take the bait, oops, I mean fill out the lead form.
Erica Thayer's curator insight,
March 3, 2014 10:43 AM
This article discusses the ways the inbound, social media, marketing can effect your outbound, traditional, marketing efforts. As companies are beginning to understand that their customers are constantly online and that social media websites are an effective, inexpensive way to communicate with them, budgets are going up. Businesses are allocating more money to social media marketing. When thinking of the flaws in social media marketing, this one is not something I had previously thought of and I find it very interesting: Companies are having their customers fill out information such as names, email addresses, birth dates, etc. through social media webpages. They are then using this information to determine target markets and necessary traditional media that should be used. Many customers, though, are not comfortable giving out their personal information over the internet, and are giving these companies false information. This false information can effect the success of any traditional campaign, and something needs to be done to avoid this. The article gives a few suggestions, such as requiring valid email confirmation, that I now understand and believe should be done. When measuring the success of your traditional media, it is important to measure the success of any social media efforts used to fuel the traditional. This is something to keep in mind while measuring.
Abd Torah's curator insight,
March 24, 2014 11:47 AM
Is Inbound Marketing Trashing My Outbound Marketing?
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Content marketing has been around for well over a hundred years, but is becoming one of the most used tactics to do everything for businesses; from getting more customers, to improving their search engine rankings. Still, many misconceptions about it exist. Susanna Gebauer recently broke down some common content marketing misconceptions. We’ve highlighted the most popular ones have been outlined in this artice.
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Quality content seems to be the main edifice on which any SEO campaign can gain a deep-rooted search presence. You share quality content with the groups, circles, or people you're connected with on various social media platforms. If that content is valuable and informative, only then does it have the potential to be shared further, go viral, and reap the targeted return on investment (ROI).
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Writing effective copy is both an art and a science. It’s an art because it requires creativity, a sense of beauty and style — a certain aptitude, mastery and special knowledge. Artistic advertising allows you to create content marketing that’s not just practical and persuasive, but awe-inspiring and breathtaking. Writing effective copy is also a science, because it exists in the world of tests, trial and failure, improvement, breakthroughs, education and predictability. Scientific advertising allows you to develop an idea, and then test that idea. It’s how you know if your content marketing is working. In bad copy, one (or both) of these elements are missing. In good copy, they are both abundant. Read on, in the next few minutes we’ll explore ten examples of good copy living (and selling) out in the wild …
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Do you keep up with your competitors and industry trends as often as you should? As a small to medium size business, you know that keeping track of your competition is important for your future growth. Maybe you commissioned a study, or have a paper file of competitors or a summer intern did a bunch of research on the web. When it was created it was very eye-opening, but how do you keep your information up to date? Does your executive team have time to keep up with all of the articles out there on your competitors and industry?
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Social media is not the new kid on the block anymore but it's still a growing channel and 2013 will see a number of changes - or so our industry experts think. Brands are starting to realise the importance of this channel and are looking for real numbers to back up the claims of agencies and social media experts. The continued growth of content will affect how people use and interact with social media and the beands using it. And now that we can collect more specific and individual data through social media, this content will become even more effective. Social media brings the most opinions in the digital marketing space, and what follows just demonstrates that fact:
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Just about every marketer over the past month has been working on 2013 planning and budgeting. In many cases, they are searching for innovative content ideas. In that spirit, here's a list of content marketing ideas you may want to execute this year to give you an edge over your competition.
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