Do you keep up with your competitors and industry trends as often as you should? As a small to medium size business, you know that keeping track of your competition is important for your future growth. Maybe you commissioned a study, or have a paper file of competitors or a summer intern did a bunch of research on the web. When it was created it was very eye-opening, but how do you keep your information up to date? Does your executive team have time to keep up with all of the articles out there on your competitors and industry?