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Scoop.it!
One of the greatest aspects of being a marketer is that, in most professions, sitting around the office thinking up bad puns, penning snarky double entendres, or storyboarding cat videos would be considered goofing off. In marketing, that’s called “work.” There are three kinds of marketing data analysts: those who can count and those who can’t. If a book about failures doesn’t sell, is it a success? I once saw a subliminal advertising executive, but only for a second. 
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Scoop.it!
I have returned from the fiery abyss of writing my first eBook and uploading it on Kindle, and I bring you this message: It’s not that bad. But why write and publish an eBook? If you’re an online marketer, entrepreneur, writer, blogger, or maybe a chef, what’s the point? Here’s what I’ve found:
It’s time to prove your authority. You have an incredible, life-changing idea? You won’t find a better time for your words to spread like wildfire to inspire and empower, if executed correctly.eReaders nearly doubled from December 2011 to January 2012. 1 in 4 Americans are now using some kind of tablet (iPad, Nook, Kindle) that is capable of reading eBooks (The Kindle reading app is also available on nearly every smartphone, more on this below).If you already have an established platform — or want to build one — this eBook will fortify all your other online marketing efforts. The opportunities to grow and expand your business or ideas through publishing an eBook are limitless. With a insightful, compelling eBook, your words can instill valuable wisdom, actions, stories and ideas that can build trust and relationships with your audience. If you follow the seven steps below, you’ll never have to read another article on publishing to Amazon’s Kindle platform ever again. Let’s get started …
Gary Hitching's insight:
If you aspire to write a book, what a great way to get published inexpensively and quickly. If you like the writing process, you may decide to go all out and put your 300 pager together.
This post by Copyblogger is very comprehansive and will walk you through the process of publishing your first eBook on Amazon's Kindle platform.
I have an idea in mind which I'm currently working on. I shall reveal more when I go live. Let me know if you take the plunge and what your eBook is all about. Good luck!
Scoop.it!
Most of us who are content creators love to write. And we are pretty good at organizing and layout out content in ways that are useful and helpful to our customers. But as good as we may be at creating digital content, many of us are weak when it comes to marketing what we’ve created. It’s just not what we like to do. We create our stuff, we say a little prayer, and hope that the sales roll in. Need I say that weakness in marketing is a problem if you want to create income from your digital content? One of my first coaches, Ali Brown, set me straight by saying early on “if you refuse to become just as great at marketing as you are at your craft, your business will fail. Learn to love it.” That strong statement made me blink back then. I’m a good student, and in the years since then I’ve come to realize that half the battle of marketing is building into your product certain components that actually help you to market. Here are 3 ways to make your marketing easy when you’re ready to launch your digital content into the world:
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Although digital marketing is considered to be a relatively new industry, many of the theories underlying it have been around for almost 90 years and are still generating sales for some of the web’s biggest brands. In 1923, Claude C Hopkins wrote Scientific Advertising, one of the most valued resources in the advertising industry. Hopkins pioneered split testing of his ads and defined a set of principles which, when applied to digital marketing can increase both traffic and conversions. This article will give you some great insight and practicle ideas which you can put into practice straight away. Enjoy... .
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The World Wide Web and permission based inbound marketing continues to revolutionize the marketplace and you can only ignore it at your own peril. It is pretty obvious that people are more and more averse to being interrupted by some marketing message and this will tend to annoy them rather than put them in the right mood to buy from you.
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So why should a small business either develop or strengthen its presence online? Clearly the world of technology, digital marketing and social media is having a significant impact on how we behave socially, act as consumers and how we do business so it could be fair to say that any business that does not adapt to the new era of marketing and communications is in danger of losing out. However, it may be prudent not to blinker your vision and miss out on any traditional media that your customers and prospects use and what currently works. It could be that a blended strategy of traditional and digital marketing can still yield returns for your business. Here are 10 suggested benefits of Digital Marketing v. Traditional Marketing:
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. There is a continuing disconnect with people’s personal use of the internet and how they then apply digital marketing to promote their business. The company CEO will use Google for researching and buying a new car but when it comes to optimizing his web site for ranking high in Google he struggles to see the value and perceives that building a website is all he needs to do to be “found online” and generate mountains of cash. Read more here...
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Full-service restaurant operators are aware that societal and technological changes are affecting the way people communicate and interact. We’ve become more visual than we have ever been before, helped along by sites like Instagram, Pinterest and Facebook. That’s why deploying digital signage (DS) to help evolve your restaurant’s brand and tell a visual story about who you are and how and what you serve makes sense. It’s not only a smart move; it brings you closer to the way people communicate with each other today.
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