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Augmented reality (AR), which overlays text, images, or video over physical objects, is one of those technologies that gets marketers really excited. In recent years, it's been used to create engaging advertising campaigns by brands as diverse as DreamWorks, Bloomingdale's, and Elizabeth Arden. But despite the pizzazz of AR-powered creative, it's still a novelty and marketers aren't entirely sure how it translates into ROI. 
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In 2012 smartphone users downloaded about 45 billion apps, which doubled compared to the previous year. There are more than 7 billion people on Earth, which makes on average 6,4 app downloads per person. This is a fast growing business with no doubt. By 2016 the number of app downloads is predicted to grow up to 300 billion or at least 10x the amount of 2011 year downloads. At the same time the demand for paid apps has decreased by one %.
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Social media is no longer a reminder or subsidiary medium. To understand and invest in this medium, marketer need to have a strategy in place, risk appetite in case of failure and a measurement system which is in sync with the brand objective.
Dos and don’ts of social media have been chalked out quite a lot of times. However, experts express that to make the medium a permanent part of the media mix without risking RoI, there are a few business rules that they can keep in mind.
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I have returned from the fiery abyss of writing my first eBook and uploading it on Kindle, and I bring you this message: It’s not that bad. But why write and publish an eBook? If you’re an online marketer, entrepreneur, writer, blogger, or maybe a chef, what’s the point? Here’s what I’ve found:
It’s time to prove your authority. You have an incredible, life-changing idea? You won’t find a better time for your words to spread like wildfire to inspire and empower, if executed correctly.eReaders nearly doubled from December 2011 to January 2012. 1 in 4 Americans are now using some kind of tablet (iPad, Nook, Kindle) that is capable of reading eBooks (The Kindle reading app is also available on nearly every smartphone, more on this below).If you already have an established platform — or want to build one — this eBook will fortify all your other online marketing efforts. The opportunities to grow and expand your business or ideas through publishing an eBook are limitless. With a insightful, compelling eBook, your words can instill valuable wisdom, actions, stories and ideas that can build trust and relationships with your audience. If you follow the seven steps below, you’ll never have to read another article on publishing to Amazon’s Kindle platform ever again. Let’s get started …
Gary Hitching's insight:
If you aspire to write a book, what a great way to get published inexpensively and quickly. If you like the writing process, you may decide to go all out and put your 300 pager together.
This post by Copyblogger is very comprehansive and will walk you through the process of publishing your first eBook on Amazon's Kindle platform.
I have an idea in mind which I'm currently working on. I shall reveal more when I go live. Let me know if you take the plunge and what your eBook is all about. Good luck!
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. There is a continuing disconnect with people’s personal use of the internet and how they then apply digital marketing to promote their business. The company CEO will use Google for researching and buying a new car but when it comes to optimizing his web site for ranking high in Google he struggles to see the value and perceives that building a website is all he needs to do to be “found online” and generate mountains of cash. Read more here...
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Full-service restaurant operators are aware that societal and technological changes are affecting the way people communicate and interact. We’ve become more visual than we have ever been before, helped along by sites like Instagram, Pinterest and Facebook. That’s why deploying digital signage (DS) to help evolve your restaurant’s brand and tell a visual story about who you are and how and what you serve makes sense. It’s not only a smart move; it brings you closer to the way people communicate with each other today.
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.Marketers are not typical consumers: They're more likely than other online consumers to explore new digital environments, own a smartphone, and use various digital media frequently. Consequently, marketers can lose touch with the people they're trying to reach, according to a study by ExactTarget. Below, additional findings from ExactTarget's new "Subscribers, Fans, and Followers" study titled "Marketers From Mars," which polled online consumers and marketers about their use of digital media.
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Last month, this author wrote about "How to Tell if Your Agency Sucks at Digital" and tips for selecting an agency that actually knows digital and can demonstrate their knowledge about it. Here he focuses on digital strategy and ensuring that the marketing tactics to be deployed are the right ones and will work in a unified manner to drive optimal impact on business objectives.
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San Francisco—In early March, 2012, the venerable Web Analytics Association changed its name to the Digital Analytics Association. Announced at the San Francisco eMetrics conference by none other than analytics ubermensch Jim Sterne, the name change confirmed rumors the web is officially dead. After a period of lying in-state in Switzerland, services will take place at the old headquarters of Uunet, an ancient provider of bandwidth now remembered only by a weathered stelae in suburban northern Virginia. If you detect liberal exaggeration above, as well as a bit of fabrication, you're right. But the kernel of the story is true. The WAA is now the DAA, and for good reason. In fact, many would say it is late in renaming - though I would quibble with that given the lightning speed of change in the digital industries.
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AdWords' biggest advantage over other display networks is the extreme granularity of targeting available. There is no reason it can't work as well for you as search. Here's everything you need to know about bidding, optimization and much more.
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Develop a keyword strategy that will have a much higher success rate and provide you with the results you are looking for.
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Every marketer knows that branding is incredibly important – it enables customers familiar with your brand to distinguish it amongst a sea of competitors. The success of all these brands is about much more than the logo, it’s about forming an emotional connection with their customers. With this much emotion involved in decision making, it’s easy to see how creating an emotional bond with customers makes a direct contribution to building profitability.
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What does it mean that some people, instead of just saying “by the way,” use its acronym “btw” (which actually takes fewer syllables than saying the entire phrase, fyi)? Some may say that it’s sad evidence that our language is being polluted, while others may say it’s just a reflection of modern times. Which ever side of the language debate you’re on, there’s no denying that the Internet has changed how we speak and talk. Here are a few things that have happened to the English language, thanks to the wonder of the world wide web.
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If you look through the tech section of any newspaper, or spend any amount of time online, you are almost certainly familiar with the expression “augmented reality.” Used in everything from military exercises to sportscasts on national television, augmented reality (AR) applications have quickly become part of our everyday lives. But what exactly is augmented reality? In simple terms, it’s a view of the real world that has been enhanced by computer-generated graphics, text or sound. While we may not be familiar with the definition of AR, we are certainly familiar with some its applications. That yellow first down marker we see during televised football games is a classic and enduring example of AR. So is the data that is superimposed on the visor of a fighter pilot as he gazes out of his cockpit window. But while these are two of the better known AR applications, they have recently been joined by thousands of others. Faster processing speeds and better data delivery networks have combined to bring AR to every aspect of our daily existence. Here are just 5 areas where AR is leaving its mark:
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The World Wide Web and permission based inbound marketing continues to revolutionize the marketplace and you can only ignore it at your own peril. It is pretty obvious that people are more and more averse to being interrupted by some marketing message and this will tend to annoy them rather than put them in the right mood to buy from you.
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Most of us who are content creators love to write. And we are pretty good at organizing and layout out content in ways that are useful and helpful to our customers. But as good as we may be at creating digital content, many of us are weak when it comes to marketing what we’ve created. It’s just not what we like to do. We create our stuff, we say a little prayer, and hope that the sales roll in. Need I say that weakness in marketing is a problem if you want to create income from your digital content? One of my first coaches, Ali Brown, set me straight by saying early on “if you refuse to become just as great at marketing as you are at your craft, your business will fail. Learn to love it.” That strong statement made me blink back then. I’m a good student, and in the years since then I’ve come to realize that half the battle of marketing is building into your product certain components that actually help you to market. Here are 3 ways to make your marketing easy when you’re ready to launch your digital content into the world:
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Although digital marketing is considered to be a relatively new industry, many of the theories underlying it have been around for almost 90 years and are still generating sales for some of the web’s biggest brands. In 1923, Claude C Hopkins wrote Scientific Advertising, one of the most valued resources in the advertising industry. Hopkins pioneered split testing of his ads and defined a set of principles which, when applied to digital marketing can increase both traffic and conversions. This article will give you some great insight and practicle ideas which you can put into practice straight away. Enjoy... .
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Integrated digital marketers (IDMs) rely heavily on data analytics to track campaign performance over website, social, and mobile channels. To ensure each initiative is achieving the desired effect, they may track various performance management metrics, including website bounce rates; keyword performance rankings; eMail open rates; landing page conversions; visitor-to-lead, lead-to-customer, and customer retention ratios; and ad click-through-rates and costs-per-impression. Striving for perfection, IDMs rely heavily on user data to compare marketing initiatives with real-world results. In other words, they keep their EAR to the ground. Here are three ways to do the same:
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Funnel automation tools offer a practical, programmatic approach that can make the customer's trip from front door to cash register quicker and more frequent.
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While the concept of steering marketing communications towards a small number of influential networkers was suggested as far back as the 1950s, it has been in the age of Web 2.0 that it has truly taken flight. As social networks continued to grow rapidly, so has interest in influence. Global companies are realising the importance of targeting high profile bloggers, journalists and celebrities, and have increasingly sought to reach out to these influencers for endorsement and to drive word-of-mouth about the brand. But FMCG brands like Snickers can easily identify popular celebrity bloggers, businesses in other fields can have a harder task to find relevant influencers. To cater for this, a new wave of influencer scoring, based on social media analytics, has emerged, most notably Klout, Kred and PeerIndex.
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Today Holiday Inn, official hotel provider to the London 2012 Olympic and Paralympic Games, unveils the world’s first Augmented Reality Hotel which features a host of Britain’s top athletes. Hotel guests can use their smartphones or tablets to see London 2012 Olympic and Paralympic stars in virtual action in the reception, corridors and bedrooms of the Holiday Inn London Kensington Forum.
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Augmented Reality is poised to take the globe by storm and we take the chance by predicting 5 areas that may impact society the most. We take a daring adventure peering into the Augmented Reality crystal ball.
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Each year, small businesses spend considerable time and effort marketing their products and services online. But are you making the most of the time you spend marketing on the web? To help you find out, we offers the following list of five things small businesses do to undermine their online marketing efforts.
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How the legendary brand blew up its single-slogan approach and drafted a new playbook for the digital era.
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