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Scoop.it!
One of the greatest aspects of being a marketer is that, in most professions, sitting around the office thinking up bad puns, penning snarky double entendres, or storyboarding cat videos would be considered goofing off. In marketing, that’s called “work.” There are three kinds of marketing data analysts: those who can count and those who can’t. If a book about failures doesn’t sell, is it a success? I once saw a subliminal advertising executive, but only for a second. 
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Scoop.it!
Customer feedback is very useful to your business, it not only provides you with a measure if your customers satisfaction and expectations but can also be used to increase sales and trust by displaying it on your website as customer reviews and testimonials. However everyone has to start somewhere and it’s likely that a small business wont have much feedback to display. If you are in this position but would like to take advantage if the power of customer feedback to help increase your profits then here are a few simple techniques to get you started.
Gary Hitching's insight:
You may not always like the feedback you're given about your product or service, but it's important to respond quickly and positively to your customers. Everyone makes mistakes from time to time but the measure of a good business is how they respond and attempt to put things right.
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