Digital Marketing Power
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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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5 Ways Augmented Reality Apps Are Changing Our Lives

5 Ways Augmented Reality Apps Are Changing Our Lives | Digital Marketing Power | Scoop.it

If you look through the tech section of any newspaper, or spend any amount of time online, you are almost certainly familiar with the expression “augmented reality.” Used in everything from military exercises to sportscasts on national television, augmented reality (AR) applications have quickly become part of our everyday lives.

But what exactly is augmented reality? In simple terms, it’s a view of the real world that has been enhanced by computer-generated graphics, text or sound. While we may not be familiar with the definition of AR, we are certainly familiar with some its applications. That yellow first down marker we see during televised football games is a classic and enduring example of AR. So is the data that is superimposed on the visor of a fighter pilot as he gazes out of his cockpit window.

But while these are two of the better known AR applications, they have recently been joined by thousands of others. Faster processing speeds and better data delivery networks have combined to bring AR to every aspect of our daily existence. Here are just 5 areas where AR is leaving its mark:

 

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Holiday Inn presents the world's first Augmented Reality Hotel

Holiday Inn presents the world's first Augmented Reality Hotel | Digital Marketing Power | Scoop.it

Today Holiday Inn, official hotel provider to the London 2012 Olympic and Paralympic Games, unveils the world’s first Augmented Reality Hotel which features a host of Britain’s top athletes. Hotel guests can use their smartphones or tablets to see London 2012 Olympic and Paralympic stars in virtual action in the reception, corridors and bedrooms of the Holiday Inn London Kensington Forum.

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Restaurants use digital signage to expand brand messaging

Restaurants use digital signage to expand brand messaging | Digital Marketing Power | Scoop.it

Full-service restaurant operators are aware that societal and technological changes are affecting the way people communicate and interact. We’ve become more visual than we have ever been before, helped along by sites like Instagram, Pinterest and Facebook.  That’s why deploying digital signage (DS) to help evolve your restaurant’s brand and tell a visual story about who you are and how and what you serve makes sense. It’s not only a smart move; it brings you closer to the way people communicate with each other today.

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3D Hologram Black Eyed Peas

This video demonstrates the power of 3D digital holograms in a live concert setting.  The Black Eyed Peas were performing to their fans, who were unaware that two of the band members (including Fergie) were absent!  Take a look and enjoy the majic of this wonderful digital technology.

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