Digital Marketing Power

Integrated digital marketers (IDMs) rely heavily on data analytics to track campaign performance over website, social, and mobile channels. To ensure each initiative is achieving the desired effect, they may track various performance management metrics, including website bounce rates; keyword performance rankings; eMail open rates; landing page conversions; visitor-to-lead, lead-to-customer, and customer retention ratios; and ad click-through-rates and costs-per-impression. Striving for perfection, IDMs rely heavily on user data to compare marketing initiatives with real-world results.

In other words, they keep their EAR to the ground.

Here are three ways to do the same:

 

.