Digital Marketing Power
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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
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Restaurants use digital signage to expand brand messaging

Restaurants use digital signage to expand brand messaging | Digital Marketing Power | Scoop.it

Full-service restaurant operators are aware that societal and technological changes are affecting the way people communicate and interact. We’ve become more visual than we have ever been before, helped along by sites like Instagram, Pinterest and Facebook.  That’s why deploying digital signage (DS) to help evolve your restaurant’s brand and tell a visual story about who you are and how and what you serve makes sense. It’s not only a smart move; it brings you closer to the way people communicate with each other today.

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The Tabloid Paradigm and Beyond

The Tabloid Paradigm and Beyond | Digital Marketing Power | Scoop.it

Your audience is more impatient than ever. Free content is disposable. But you have something important to say - about your company's valuable offering, or about something you want to share, or something you believe unique and compelling. There are a handful of emerging guidelines to help content engineers succeed, and many of them can apply only to media that lives online.

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