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Scoop.it!
As with all things in life, in email marketing there are a lot of things you can learn from the mistakes you made. Even better though, is to learn from other people’s mistakes. Here are five email marketing mistakes other people already made, so you don’t have to:
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Scoop.it!
As online professionals, we spend a lot of our time testing, researching and applying new strategies to create “best practices.” Sometimes these practices apply to everyone and sometimes they just apply to us. It’s the “testing” part of it that’s so crucial to determine which is which. Along with the most popular content, publishers pay close attention to click-throughs per campaign, revenue per subscriber, revenue per thousand emails sent and revenue per campaign. These metrics help you plan future email marketing campaigns and create new best practices for your company. Understanding these metrics and detailing them each quarter can help you tighten up any weak links in your email newsletters and email marketing campaigns. And that’s without considering the actual design of your email pieces. This post outlines some recent research. Do you agree/disagree with some of the findings?
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Scoop.it!
It’s “divide and conquer” when it comes to email lists. Your analytics team is charged with putting your customers into their respective buckets. Then it’s the job of the marketing and creative teams to come up with relevant messaging targeted to each segment. Marketers are familiar with the traditional types of segmentation, such as gender, age, location and engagement. These types of segmentation pay (literally), however, it can be even more rewarding to dig a little deeper into your list and find the correct segmentation for the job. Following are five less-common methods of segmenting your list. .
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