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You’ve seen guest authors on other blogs, and appearing as a guest writer can increase a post’s marketing effectiveness. But how do you go about asking?
That’s where a pitch letter comes in. Similar to how a cover letter complements a resume, the purpose of a pitch letter is to attract a blogger or other publisher’s interest to your blog post. Pitch letters don’t need to be complex or verbose, but the most successful ones entice bloggers into wanting to learn more about what you have to say. What should you include in a pitch letter for the maximum marketing effectiveness for your guest blog post idea? Follow the guidelines in this excellent article.
