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In any conversation about the inbound marketing space, forecasting or predicting the future is usually at the forefront. This is largely due to the fact that as inbound marketers we can’t afford to guess. Our marketing campaigns rely on our ability to see what’s around the corner so we can ensure more effective marketing campaigns. Beyond that, forecasting the future of inbound marketing impacts users and customers just as much as the marketer. Savvy customers and users should understand just this is changing and how that affects them. Whether you view yourself as a doomsday marketing prophet, or an eager inbound marketer, here are five major predictions for inbound marketing that you can use to educate both your organization and your future site visitors.
