There's so much more to keywords than traffic. Keywords are how people remember you, so they should reflect what you do, not be picked based on search volume. Here are some ways to make sure the keywords you choose will reach the audience you want.
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Digital Marketing Power
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Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by
Gary Hitching
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Scoop.it!
Develop a keyword strategy that will have a much higher success rate and provide you with the results you are looking for. 
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Scoop.it!
When you do keyword research, you’re working to discover the actual words your customers use when they search for information about your content topic. Smart keyword research will let you uncover great information about your audience — how they search, how they speak, and how they think. Accurate keyword research helps you optimize your website for the search engines, and it also allows you to shape your content strategy. So it’s vitally important that you use smart tactics to help you do your research in a fast, efficient way.
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