How to Increase Customer Conversions: Sales + Inbound Marketing | Digital Marketing Power | Scoop.it

 

Historically marketing and sales have functioned completely separately. However, with the adoption of inbound marketing principles, sales and marketing have begun to work together to gain and close leads. I personally like to think of the relationship as a relay race. Marketing starts the race and then passes the baton off to sales to finish.  The following is how to create a seamless sales and marketing process