Digital Marketing Power

Local SEO is probably one of the toughest on-line marketing strategies to implement. This is partly because of Google’s strict local algorithm, which takes into account several factors. Long gone are the days where you could build a large amount of links and expect your local business to rank on the first page. Link building is one of multiple factors that Google takes into consideration when placing you on the coveted first page of a local search result (7 Pack). The purpose of this article is to provide readers with quick action steps on how to place your local business at the top of the local SERPS (search engine results page).

What is So(Social)Mo(Mobile)Lo(Local)? SoMoLo is an acronym, short for Social, Mobile, Local.  As detailed in What is SoMoLo and Why is it Important to Marketers, SoMoLo is an accurate description of today’s consumer, and at the intersection of these three variables, Marketers can connect with consumers, presenting endless opportunity potential. If Marketers aren’t able to define or locate that sweet spot for their target, their marketing efforts will be disjointed, an uphill battle to increase ROI.

Four Ways Social Media Will Enhance Your SoMoLo Campaign is a good read to get your wheels spinning on utilizing social platforms that you may already be engaged with.

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